Features

Lead capture — every channel, one board

Leads arrive from Meta, Google, Snapchat, Property Finder, manual entry and walk-ins, and land in the same place with the same rules. A Meta lead is on the assigned agent's screen — and their WhatsApp — before the customer has closed the form.

Nothing lands unowned: round-robin assignment per campaign, and if nobody is assigned it goes to the admin rather than nowhere. Duplicates are flagged, not merged — matched on the last nine digits of the phone number, so a leading zero or a country code cannot hide the second enquiry. And every source has a name: the campaign and the exact lead form, so ad spend can be judged per form, not per platform.

• Nine status columns following the real path: Fresh → No Answer → Follow Up → Not Interested → Interested → Closed Deal → Future Prospect → Junk → Archive
• Drag to move — every move recorded with who and when
• An Unassigned column visible to managers only, so leads nobody picked up are visible rather than buried
• Filter by source, campaign, agent, date range, or unassigned
• Call, WhatsApp and e-mail from the card — one tap, on desktop or phone
• Bulk operations: reassign, archive, change status or build a calling list — hundreds at a time, with a preview of exactly what will change

app.barakatcrm.ae / leads

Agent performance, measured honestly

Most systems stop at "leads assigned" and "deals closed". This one measures the work in between — and states how it measured it, so nobody has to guess.

Response time runs from assignment to first contact and to first comment. Quiet hours are respected: a lead arriving at 23:40 is timed from 09:00, not counted as ten hours of neglect. The rule is configurable and printed on the report itself.

Then the layer almost nobody else has — behaviour tracking. Per agent, per lead: the lead opened and for how long, whether Call, WhatsApp or e-mail was pressed, whether a comment was written, whether the status changed. The number that matters: leads opened and then left with no action at all.

• Response time per agent, per campaign, per day — with quiet hours respected and stated
• Conversion rate per agent and per campaign
• Stale leads — assigned, untouched for N days
• Trend — improving or declining, month over month
• Comparison against the team average
• Behaviour tracking: opened + duration, Call/WhatsApp/e-mail pressed, comment written, status changed

app.barakatcrm.ae / performance

Integrations — connected, not exported

Meta, Google Ads, Snapchat, Property Finder and WhatsApp flow straight into the board — real-time webhooks, not periodic downloads. Each Meta campaign routes to its own agents; each Google campaign carries its own key; Snapchat's webhook is registered through Snap's API on your behalf — pick the lead form and press connect.

One detail that matters commercially: every webhook URL is generated by the system from wherever it is installed. Move the CRM to a new domain and the integrations follow. Nothing to reconfigure, nothing to re-code.

• Meta (Facebook & Instagram): real-time lead ads webhook, per-campaign routing, live page and form lists, automatic rate-limit handling
• Google Ads: lead form webhook, per-campaign key — paste URL and key, leads arrive tagged to that campaign
• Snapchat: lead gen ads, webhook registered through Snap's API on the customer's behalf
• Property Finder: lead capture
• WhatsApp Business: automatic notification to the assigned agent
• SMTP e-mail: notifications and reports

app.barakatcrm.ae / campaigns

Cold calling — a spreadsheet becomes a worked list

Import from Excel and the system reads the columns. Assign datasets to agents or the call-centre team with deadlines; outcomes are recorded per contact with the full history retained.

Phone numbers are masked from agents until Call, WhatsApp or Copy is pressed — and every reveal is logged. Data leaves with staff otherwise. And when a call warms up, convert the contact to a lead in one action, carrying its whole call history with it.

• Excel import — the system reads the columns
• Datasets assigned to agents or the call-centre team, with deadlines
• Call outcomes recorded per contact, full history retained
• Numbers masked until Call, WhatsApp or Copy — every reveal logged
• Convert a contact to a lead in one action, carrying its history
• Move leads back to the cold list when a campaign goes cold

app.barakatcrm.ae / cold-calling

Attendance and payroll — computed, proposed, approved

Clock in and out from any device, with live monitoring, monthly timesheets, CSV export and a leave-request workflow with approvals. Then payroll, computed from the clock-in records.

Work schedules are data, not code — Mon–Sat 09:00–18:00 with Saturday to 15:00 is one schedule, define others and assign per employee. Rules are configurable: grace period, lateness deducted per minute or per incident or tracked only, a monthly lateness allowance, absence cost, overtime on or off.

Nothing is deducted automatically. The system computes and proposes; a human approves each one, and every proposal carries a reason. A finalised month locks — late clock-ins and backdated approvals become an explicit adjustment in the next month, never a silent change. And every finalised month stores the rules that produced it: change the grace period next March and last January's payroll still explains itself.

• Clock in/out from any device, live monitoring, monthly timesheets, CSV export
• Leave requests with an approval workflow
• Schedules as data — define and assign per employee
• Configurable rules: grace, per-minute or per-incident lateness, monthly allowance, absence cost, overtime
• Proposals with reasons — human approval on every deduction
• Finalised months lock; backdated changes become explicit adjustments
• Printable payslips with the full breakdown

app.barakatcrm.ae / payroll

Commissions — split to the dirham, without the argument

Record a closed deal with developer, employee, deal value and commission value. Close types cover how this market actually trades: off-plan, resale, rentals and A2A — agent-to-agent, with the other company's details captured.

Then split it across any number of people, each with a percentage: the marketing manager who sourced it, the sales manager, the agent. Every employee sees what is owed, on what, and when it is due.

• Deals recorded with developer, employee, deal value, commission value
• Close types: Off-plan · Resale · Rentals · A2A (with the other company's details)
• Splits across any number of people, each with a percentage
• Per-employee view: what is owed, on what, due when

app.barakatcrm.ae / commissions

Ten roles — and the protection that matters

Each role sees only what it should: Admin everything; Sales Manager team leads and performance; Marketing Manager campaigns and sources; Agent own leads only; Call Center assigned calling lists; Listing Agent and Listing Manager properties, owners and inquiries; Accounts Manager closed deals, commissions, payroll and attendance; Quality Assurance full audit access.

The protection that matters: phone numbers are hidden from managers on the server, not in the browser — the number never reaches the page. And because customers often type their number into a form answer too, form responses are masked by the same rule. Quality Assurance keeps full access including numbers, because judging whether an agent made contact requires seeing what they had.

• Sales Manager & Marketing Manager: phone numbers masked
• Agent: own leads only · Call Center: assigned lists
• Listing Agent / Listing Manager: properties, owners, inquiries
• Accounts Manager: deals, commissions, payroll, full attendance
• Quality Assurance: full audit access, including numbers
• Masking enforced on the server — form answers masked by the same rule

app.barakatcrm.ae / users

Training, and everything else the office runs on

Build exams, assign them to agents, track scores. Set tasks and reminders per lead and per agent, with notifications in-app and on WhatsApp. Properties, owners and availability live in the same system, and a sales agent needing a unit raises the request to the listing team inside the product — answered in the system rather than on WhatsApp.

And one timeline for a phone number across everything: leads, cold calls, calls made, comments. One person, one story, however many times they came back.

• Exams & training: build tests, assign, track scores
• Tasks & reminders per lead, per agent, with notifications
• Properties & listings: full inventory, owner records, availability
• Sales ↔ Listing inquiries answered in the system
• Unified contact history per phone number
• Notifications in-app and on WhatsApp

app.barakatcrm.ae / exams

Built for the way brokerages actually work

Unlimited users on every plan — the 40th agent costs nothing. Arabic and English throughout, including Arabic names in form answers, campaign names and lead data. It works on a phone, because agents work from the car and the viewing, not the desk.

Your data stays yours: full export at any time, no lock-in. And the audit trail is not optional — who changed what, when and why, on leads, payroll, commissions and attendance corrections. Every adjustment that touches money requires a written reason before it will save.

• Unlimited users — price is per company
• Arabic and English throughout, RTL layout done properly
• Works on the phone your agents already carry
• Your data, full export, no lock-in
• Audit trail on everything that touches money — reason required